Inflation, global warming, giant oil spills in the Gulf of Mexico, are all trivial news items in comparison to what most people are talking about, the vuvuzela is ruing viewers World Cup experience.
The BBC has already reported receipt of 545 complaints about the vuvuzela horns that blare during its daily World Cup coverage. In response, the BBC is considering showing coverage that can cut out the sound of the horns using its red button service.
At the beginning of the week, the organizers behind the World Cup decided against banning the plastic horns from the stadium, despite the fact that fans and players have complained about the 130 decibels they are capable of voicing.
Experts at the BBC state they are attempting to minimize the noise, but experts believe it is nearly impossible to exclude the horns from coverage without also affecting crowd noise and commentary.
A spokeswoman for the BBC stated that if the vuvuzela horn continues to impede on viewer satisfaction then the broadcaster will need to look at other ways to reduce the sound of the horns during the matches.
Already the BBC is thinking about using the red button service but the final decision regarding the option has not yet been made.
Trevor Cox, president of the Institute of Acoustics, stated this past Monday that the horns have the same frequency as human speech tones and thus if they were tuned out the voices of the commentators would be as well.
Cox added that it would be horrible to try to fade out the horns because sounds and vowels in the commentary would get dropped as well.