Today it is the turn of the football boot to be revolutionised. At only 165grams the brand new adidas F50 adiZero is the lightest boot ever made and it is set to transform the beautiful game. The boots combine ultra light materials with core stability that will allow players to travel at light speed. Lionel Messi, the best player in the world, will wear this new innovation at the forthcoming 2010 FIFA World Cup as he aims to set the world alight.
The need for innovation and speed in football has never been greater. Millimetres and split seconds are what players are judged on and the adidas F50 adiZero has been designed to redefine the rules of fast. The boot is made from the industry’s lightest fabrics and leading technologies to reach 165 grams per boot – the same weight as a Frisbee. This seemingly impossible achievement is made possible by a number of key design developments:
* A SprintSkin single layer upper to the boot means its light and ultra comfortable
* A Sprint Frame outsole takes inspiration from running sprint spikes using bridges to creates support throughout the foot
* Thermo Polyurethane bands are weaved throughout the top of the boot to aid stability when travelling at speed
* A revolutionary triangular stud configuration provides maximum acceleration and optimum support for lateral and medial movements
Lionel Messi will be the first player to wear the distinctive chameleon purple, white and electricity colourway during the 2010 FIFA World Cup. The FIFA World Player of the Year said “I am amazed at how light the new F50 is; I can barely feel them on my feet. Speed on the pitch is a really important part of my game and wearing the world’s lightest boot will hopefully make me faster and enhance my performance during the most important games of the year!”
The F50 adiZero will be worn by players during the 2010 FIFA World Cup™. The chameleon purple, white and electricity boot will be worn exclusively by Lionel Messi with Steven Pienaar (South Africa), Jozy Altidore (U.S.A), Shunsake Nakamura (Japan), Salomon Kalou (Ivory Coast), Arjen Robben (Holland) and Lukas Podolski (Germany) wearing the sun, black and collegiate gold colourway and David Villa (Spain), Samir Nasri (France), Jermain Defoe (England) and Johan Vonlanthen (Switzerland) wearing the black and sun version.
The black/sun yellow colourway and the sun yellow/black/gold colourway will hit retail on May 24th 2010 in all adidas Sport Performance stores, as well as at leading e-retailers and selected sports retailers around the world. The Chameleon boot will go on sale on July 12th 2010.
RRP £125
Follow adidas’ 50 Days of Fast on www.facebook.com/adidasfootball featuring Messi, Kaka, De Rossi, Simao, Ballack and Gourcuff giving insights on how they think football has developed over the years to become a faster game. Facebook fans also have the chance to take part in a “fast” knowledge competition to win a pair of new F50’s exclusively signed by Messi.