Sky will feature a live Premier League matches that will be broadcast to nine UK pubs over the weekend to kick off its introduction of the UK’s first channel to air 3D television.
The match can be viewed in London, Edinburgh, Manchester, and Dublin and will feature the match between Manchester United and Arsenal at the Emirates Stadium.
Sky plans to add its Sky 3D channel to customers who subscribe to its Sky+HD plan by April.
The Sky 3D channel will feature documentaries, movies, entertainment, and sporting events. In order to view the content provided in 3D viewers will need to pick up a pair of 3D glasses.
3D has grown massively in popularity since cinemas started to show films in 3D such as Avatar, although 3D ready televisions will not be available on the consumer market until later in the year.
Director of strategic product development for Sky, Gerry O’Sullivan, stated that due to the fact the public has embraced 3D in movie theatres, the company is confident that there will be a high demand for their new television channel.
Other 3D events that will be filmed include the 2010 World Cup and two of the Six Nations championship matches. The latter will be shown in cinemas around the UK.
Sky also has promised to air a Premier League game once a week on its 3D channel once it fully launches.
Director of Sky operations, Darren Long stated that when television moved from black and white to colour there was an amazing spark of excitement which believes will happen once 3D television truly hits the market.