tic tac recruit England Supporters Band to launch search for football’s most loyal fans

This June the world is set to go football crazy and tic tac is challenging the great British public to demonstrate their love for the England team.

tic tac is inviting England supporters to showcase why they deserve the title of ‘England’s most loyal supporter’ and uploading their videos of support to the England team on the interactive website www.shakesomenoise.co.uk which runs throughout the summer’s football campaign.

The more imaginative the entries, the more chances there are to win some great prizes – so fans are being encouraged to give it their best shot and create a unique celebration to the beautiful game. Why not shake a box of tic tac along to a self-composed football anthem, recreate an infamous goal celebration or even recite a personalised poem to a England footballing hero?

The winner, who will be crowned ‘England’s most loyal supporter’, will be chosen at the end of the summer’s footballing celebrations, by the England Supporters Band. They will be judging the films direct from their base in South Africa and the winning supporter will get the chance to record a track with them as well as receive a special platinum disc to commemorate the experience. However it is not just the England Supporters Band doing the judging – visitors to the site can also vote on their favourite video.

Throughout June, prior to each England qualifying game, the three most popular films will be rewarded with great prizes – including a 46” HD ready TV and top-of-the-range reclining chairs ensuring they can watch every forthcoming England match in luxury.

As the Head of the England Supporters Band John Hemmingham comments: “English supporters are some of the most loyal fans on the planet. We are looking for the top fans who can create their own special tribute to the players heading off to South Africa this summer. Just like Capello we will be looking for flair, initiative and above all else passion to ensure we pick a winner who does England proud.”

Ferrero UK Marketing director, Mauro De Felip adds: “This summer the passion of the fans is set to be running at an all-time high. Working with the ultimate supporters, the England Supporters Band, to find England’s most faithful football followers was for tic tac, the perfect way to capture this special moment in time.”

Here are some top tips from tic tac on how to create the perfect supporter’s clip:
• Aim for a video around 90 seconds long – any longer and you may struggle to keep your audience’s attention
• Plan your idea before you start – just like England’s
footballers you will perform best if you have a good strategy
• Be creative – what can you do to make your clip stand out?
• Think about making it humorous – people love to share funny videos with friends and family
• Think about the background to the film – what will viewers be able to see in the background – will it distract them or (ideally) add to their viewing experience
• Make sure any talking or singing is clear – your viewers will get more enjoyment from the film if they can understand you!
• What are you wearing? Make sure you look the part!
• Don’t forget to shake your tic tacs!

tic tac has created a Limited Edition England Supporter tic tac pack, which are in-stores now RRP £1.09.

Star in your own personalised World Cup adventure with Penwizard - 10% Off Voucher Code  Penwizard have launched a personalised World Cup Book where you can play alongside your favourite England players and even score the winning goal for your country.

Star in your own personalised World Cup adventure by simply adding your name, choosing your country and personalising the illustration so you appear in the words and pictures playing alongside top footballers. In this personalised book you meet Fabio Capello as he prepares for the big match and decides that you’ll play for England alongside team players like Rooney and Lampard. You’ll take a crucial pass and score the winning goal for England in the final of the World Cup!

Create an avatar by personalising the illustrations, including hair style and colour, skin tone with an additional option to include glasses or beard. Choose your country from a list of top football teams including; England,Brazil, Spain, Argentina, Italy, Germany, Holland and France. You can play for any team, as Penwizard allows you to create any Football strip by choosing the shirt style and colour along with sock and shorts colour from the wide range of options available.
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The big match in your local  The local field may not be the best place to watch the big match, after last Saturday when Sky screened the Manchester United and Chelsea Premier League game in 3D to over 1,000 pubs.

Those who now cannot score tickets for Old Trafford can instead head the local pub where they can grab 3D glasses and a pint while they watch Didier Drogba rack up the goals

Although the installation of 3D televisions and equipment has been expensive for pubs, the payoff may be large with some already asking customers to reserve viewing space as they anticipate a large amount of excited fans to show up.

Commercial manager at Walkabout, a popular chain of Australian styled pubs, James Mawer said that 35 of their chain pubs will  be screening the next game which is likely going to lead to ticket selling in the future as an increasing amount of people are booking their viewing spots in advance. 

Mawer said that they will continue to gauge the response of customers but early research suggests some will pay up to six or seven pounds to get inside for a 3D match viewing.

Walkabout has been hit hard with the smoking ban and the recession which in turn has also hit many other pubs forcing the Australian bars to close down about 52 last year.  However, Mawer suggested that the 3D football matches may be the key to getting customers back in their doors as the appeal of watching live sports mixed with drinking has never faded away.

You can own a share of your team  Sport fans have welcomed a government scheme possibility that would require clubs to offer supporters the chance to buy into up to 25% of the club, but opposition parties have called the proposals a ‘gimmick’ and a ‘pipe dream’ that will never see the light of day.

The Labour Party is preparing to add measures into their General election manifesto that will allow their supporters to have a larger say in how clubs are managed including the ability to launch a takeover bid if a club falls into administration or is placed up for sale.

Although the details behind the proposals are yet to be seen, any Governmental attempt to force clubs into allowing supporters to purchase stakes will raise practical and legal issues that could impact on insolvency and company laws.

However, supporters back the issue as Chairman of the Football Supporters Federation Malcolm Clarke stated that it is about time that the government recognizes the key value of the issue.  He continued to say that football clubs are not like other businesses but are a major staple in a community.

Chief executive of the Manchester United Supporters Trust, Duncan Drasdo, stated that it is a large step forward which is what they have been actively lobbying for.  He continued to say that there are many public interest areas where the government intervenes and there is an ample public interest in football clubs.

However, shadow sports minister, Hugh Robertson, stated that the move is just a pre-election gimmick that will never happen.

Watmore resignation sends out shockwaves  The sudden resignation of Ian Watmore from his post as chief executive of the Football Association has created a tremendous ruckus, and some dire predictions about the future of football in England.

The great fear is that the uncertainty and lack of leadership within the Association will endanger England’s chance to host the World Cup in 2018.  The bidding for this coveted honour will take place in December, and many officials are worried that rival teams will take advantage of the turmoil to further their own cause.

Though Watmore has been in office less than a year, the general feeling is that he was the right man for the job, well liked by his staff and dedicated to the welfare of the football industry.  According to officials from both FA and the Premier League, he was gradually establishing a good working relationship between the two.

However, numerous sources have reported that Watmore was continually frustrated in his efforts for reform within the organization.  The disagreements between Watmore and other Board members, notably Sir Dave Richards, Chairman of the Premier League were chiefly about finances and how they were handled.

Watmore felt that the industry has been more and more governed by political and vested interests, but every move he made to rectify the matter was blocked by the opposition. The resignation of Watmore now leaves an important role unfilled within the FA. Unlike other jobs in London, this role cannot be simply advertised and filled quickly. It will take time to find a good replacement that can offer hope of salvaging the football industry.

Though most of the members of both organizations said they were surprised by Watmore’s departure, the overall reaction is one of concern and alarm.  Many feel that Ian Watmore may have been the only man who could “save” the football industry in England.