The Adidas F50 adiZero – the world’s lightest football boot

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The Adidas F50 adiZero - the world's lightest football boot Today it is the turn of the football boot to be revolutionised.  At only 165grams the brand new adidas F50 adiZero is the lightest boot ever made and it is set to transform the beautiful game. The boots combine ultra light materials with core stability that will allow players to travel at light speed. Lionel Messi, the best player in the world, will wear this new innovation at the forthcoming 2010 FIFA World Cup as he aims to set the world alight.

The need for innovation and speed in football has never been greater. Millimetres and split seconds are what players are judged on and the adidas F50 adiZero has been designed to redefine the rules of fast. The boot is made from the industry’s lightest fabrics and leading technologies to reach 165 grams per boot – the same weight as a Frisbee. This seemingly impossible achievement is made possible by a number of key design developments:

* A SprintSkin single layer upper to the boot means its light and ultra comfortable
* A Sprint Frame outsole takes inspiration from running sprint spikes using bridges to creates support throughout the foot
* Thermo Polyurethane bands are weaved throughout the top of the boot to aid stability when travelling at speed
* A revolutionary triangular stud configuration provides maximum acceleration and optimum support for lateral and medial movements

Lionel Messi will be the first player to wear the distinctive chameleon purple, white and electricity colourway during the 2010 FIFA World Cup. The FIFA World Player of the Year said “I am amazed at how light the new F50 is; I can barely feel them on my feet. Speed on the pitch is a really important part of my game and wearing the world’s lightest boot will hopefully make me faster and enhance my performance during the most important games of the year!”

The F50 adiZero will be worn by players during the 2010 FIFA World Cup™. The chameleon purple, white and electricity boot will be worn exclusively by Lionel Messi with Steven Pienaar (South Africa), Jozy Altidore (U.S.A), Shunsake Nakamura (Japan), Salomon Kalou (Ivory Coast), Arjen Robben (Holland) and Lukas Podolski (Germany) wearing the sun, black and collegiate gold colourway and David Villa (Spain), Samir Nasri (France), Jermain Defoe (England) and Johan Vonlanthen (Switzerland) wearing the black and sun version.

The black/sun yellow colourway and the sun yellow/black/gold colourway will hit retail on May 24th 2010 in all adidas Sport Performance stores, as well as at leading e-retailers and selected sports retailers around the world. The Chameleon boot will go on sale on July 12th 2010.

RRP £125

Follow adidas’ 50 Days of Fast on www.facebook.com/adidasfootball featuring Messi, Kaka, De Rossi, Simao, Ballack and Gourcuff giving insights on how they think football has developed over the years to become a faster game. Facebook fans also have the chance to take part in a “fast” knowledge competition to win a pair of new F50’s exclusively signed by Messi.



West Ham jockey to use Olympic stadium

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West Ham jockey to use Olympic stadium The West Ham United team is still hopeful that after the London 2012 Olympic Games they will be able to call the Olympic Stadium home.

Currently West Ham plays at Upton Park, but they are working on a joint bid that will allow them to call the £537m venue in Stratford home along with Newham Council sports interests.

Monday was the deadline for any hopeful tenants to officially note their interest in the Olympic Park Legacy Company.

A spokesman for West Ham United stated that they hope they soon will get to the chance to meet with officials for discussions about what may or may not be possible.  The spokesman added that they are excited about the idea and cannot wait to move forward.

He also stated that they have already had many positive discussions with Essex Cricket about also holding Cricket games at the field as well as discussions with UKA about how the field could be used for athletics in general with the additional potential to hold rugby, festivals, and concerts at the location.

He closed by stating that they realize the great potential the stadium holds for the community as a central location for all types of sports and events but at the same time plan to leave the stadium as unaltered as possible keeping it the same height but potentially extending the roof so that it will be able to offer full cover to seats during football games.

Football is a major reason for divorce

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A survey of British households by divorce company divorce-online has found that 10% of people have ended a relationship because of rows about football and 11% of people expect their relationship to become more strained during the World Cup ( this equates to 5.5 million people)

The bad news for women specifically, is that “14% of men agree that football will more important than their partner” during the World Cup and almost a quarter of men believe that TV viewing will revolve around the tournament.

Arsenal fans are the worst!  Arsenal fans are the most likely to have relationship problems because of the World Cup.  They are the most likely to have arguments because of neglect due to the football and they are the most likely supporters to have a strained relationship during the World Cup.  Arsenal fans also agreed that the football is more important than their partner during the World Cup although it is the Newcastle supporter who is most keen to move out during the tournament.

The supporters of other team don’t get away completely free, however, 17% of Manchester United fans have split from a partner because of a football argument and Chelsea fans will be spending the least amount of time with their partner (of the English teams).

The survey was carried out by Opinion Matters on behalf of Divorce-Online.Co.Uk during April 2010 -sample 1701 UK adults.

Is it a WAG free world cup

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Is it a WAG free world cup It may have nothing to do with Fabio Capello’s less than welcoming attitude, but the word is that most of the Wags will not be going to the World Cup in South Africa next month.

Apparently the coach (not the players) feels that the presence of (female) celebrity faces and figures is a distraction that the team doesn’t need – heaven forbid it might even cost them the edge the footballers will need to come home with the Cup.

However, staying home does not mean that the Wags are giving up the limelight.

According to various sources, including a recent survey carried out by More magazine, Wags, both current and ex, are the trendsetters in fashion for British women in their late teens and early twenties.

Victoria Beckham, Cheryl Cole, Abbey Clancy et al have created their own fashion statement and it has a tremendously wide appeal, with good reason.  Jess Cartner-Morley at The Guardian said that the Wags set more attainable standards for mainstream consumers; they seem to have a flair for high fashion combined with a major objective of looking feminine and sexy without being ‘sluttish’.

Even though the image they project derives from the latest designer lines, it places more emphasis on accentuating female attributes rather than blindly following along with some of the blatantly macho or radically abstract models that cruise the runways.

The Guardian’s fashion desk calls the Wags’ current look “Daytime plus”.  In general, it incorporates trousers with chunky sandals or short boots and on top the pairing of a loose, filmy vest with some kind of tailored jacket.  Overall the presentation comes across as cool, chic and savvy, but really just ‘one of the girls’.

Limited Edition Coo Clocks for World Cup 2010

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Limited Edition Coo Clocks for World Cup 2010 The football edition of a cuckoo clock has arrived.

With less than 100 days to go until the kick off of the World Cup 2010, football fans everywhere are counting down to a long summer of sport. This year football fans can enjoy the run up with a Limited Edition Football Coo Clock™ from HeadsUp Design.

These special edition Footballer Coo Clocks™ take inspiration from the classic Swiss cuckoo clocks, but incorporate contemporary style and modern functionality. Designed in the England team’s colours of red, white and blue, the clock is decorated with the St. George’s Cross and features a swinging pendulum in the shape of a football.

On the hour, the clock will sound with a football whistle followed by the roar of the ecstatic crowd as the character emerges from inside the clock and kicks a match winning goal.  Watch the video to see more:

In addition to the hourly show, goals can also be scored on demand by pressing a button on the side of the clock – regrettably, something confined to the Coo Clocks™ and not applicable in an England penalty shoot out!

The clock comes equipped with a light sensor which automatically shuts off the character when the room becomes dark, ensuring that football fans get a good night’s sleep before each fixture.

The Limited Edition Football Coo Clocks™ retail at £45.00 and are available from www.headsupco.com