Win tickets to the FA Cup final with ipadio Facebook app
The Football Association is the governing body of British football, and cover a vast portfolio of the beautiful game that ranges from grass roots to the elite teams in the Premiership.
Social Media plays a vital part in the engagement strategy of the FA, and thanks to the work they are now doing with ipadio’s VideoInPage service they are providing a unique way of putting fans right in the heart of the game.
The FA Cup ipadio Facebook app allows fans to make their own commentaries on goals scored, as well as giving them a chance to win tickets to the FA Cup Final. The commentaries are to be judged by John Champion from ESPN and the winner will receive the much sought after tickets.
Charlie Boss is the FA’s marketing manager for the FA Cup and he has said that using the ipadio’s VideoInPage service is one of the most engaging and easiest ways to get involved with user generated content that the FA has seen for a long long time.
Mark Smith, ipadio CEO notes that, “ipadio strives to make the task of getting rich content online as simple as possible, so while our audio products make podcasting no more complex than making a phone call, VideoInPage is that same principle applied to video. This takes away the barriers to upload and allows organisations to easily place their people in the centre of their online presence.”
ipadio’s VideoInPage (VIP) service allows organizations and brands to collect user generated video from their stakeholders with no more complexity that pressing ‘record’. The VIP service works by detecting the presence of a camera and allows the user to record directly into the webpage. This video can then be moderated (or not!), embedded into your website or intranet, cross posted into other sites (eg. Facebook, YouTube), and automatically alerted to registered viewers.
The VIP service is white labelled, a key feature for corporate users, so they can brand their video with their logo, their messages, moderate and control where the video ends up. It’s these features that resonate with corporates – ipadio’s VIP provides them with the means of socializing their organisations – spreading audio and video content around their networks – but with the necessary control and brand protection.
Also, because VIP is cloud based and doesn’t rely on expensive camera crews and post production (brand elements, intros and outros are all applied automatically) the costs are significantly lower than typical in-house video production.
As with all ipadio services, VIP is provided as Software as a Service – set up times are minimal and the recorder and resultant videos are typically embedded inside the customer’s websites or intranets.
Why not give The FA Cup ipadio Facebook app a go yourself and see if you can win a ticket to The FA Cup final?