Sky is ready to pull out of the £110million deal to show SPL games should Rangers plunge to Division Three, causing terror and stress in the boardrooms. However, it may not be such a bad thing. Matches were traditionally played from 3pm on a Saturday but now times differ according to TV air time, putting many supporters off.
Club chairmen are dreading the thought of the SPL without the funding that Sky gives. Stephen Thompson, of Dundee United, said that they day the club has to go without satellite cash could be described as Armageddon; Michael Johnston from Kilmarnock is not too pleased about the idea either.
If the game went back to the old days, kicking off at 3 o’clock on Saturday afternoon, the clubs would be taking a huge gamble. However the management teams do not want to ignore what the supporters want. They understand that a club needs supporters to survive, however they also need large injections of cash flow, which is one thing that Sky TV coverage regularly brings.
They have a difficult decision ahead of them on how to find the balance. Generally the two main revenue streams are TV money and sales of season tickets, but smaller clubs need the TV money to remain in business.
A huge 30% of the SPL income received by Dundee United this season came from television contracts. With clubs such as Kilmarnock in considerable debt it is important to have a regular income, which is promised with the Sky deal. Kilmarnock FC have tried a number of ways to pull more crowds in, however they remain unconvinced that a return to the traditional kick off times would help bring punters in. He described the idea as “a step into the unknown”.
