The lifestyle brand, New Era Cap Co, have announced their presence at this Monday’s Exhibition of Sprot Merchandise. It is to be held at Wembley Arena and record crowds are expected.
Since it was started 90 years ago as a small family business, New Era has become a lifestyle brandacross the globe. They were the original pioneers of such classic styles as the Newsboy, Gatsby and flapper. Their designs epitomised the 1920’s in America. The new EK collection features the classic men’s headwear of the time tailored to suit the consumer today..
The brand is rightly proud of it’s football heritage; a bond with supporters forged by their creation of authentic sporting merchandise. Their stand will emphasise these bonds by having a ‘football in the 1920’s’ theme.There will be a large image of football fans in 1923 entering a football ground ans they are all sporting classic caps from the time.
Today, New Era is now the official on-field headwear provider for Major League Baseball and also holds major licenses with the NHL, NFL and the NBA. New Era continues to specialise in creating quality headwear which transcend time, culture, sport and fashion; those classic styles which defined an era still stand as some of the most popular silhouettes today.
It was a natural progression for New Era to become the brand of choice in customising accessories for some of the best football teams across Europe, proudly collaborating with over 70 of Europe’s top Premiership clubs, including Manchester United, Liverpool, Chelsea and West Ham. At this year’s exhibition, New Era will be showcasing a mix of EK by New Era, Authentic MLB 59FIFTY and football licensed product.
To honor this flourishing relationship, New Era is proud to present an authentic EK by New Era Newsboy cap with unique heritage inspired lining, available exclusively to VIPs and executives during the event.
For more info detailing the brand’s 90 years in the headwear and sports merchandise business, log onto: www.neweracap.co.uk.