Images released of new M&S suits for the England football team
On the 23rd April, St George’s Day, came the official launch of the suits that the English football team will be wearing as their formal dress at the Euro 2012 competition.
The suits have been both designed and supplied by Marks & Spencer and the images show a traditional team line up with a bit of a twist; there are 3 real lions lined up alongside the players.
This is the fifth year that M&S has been the official tailor for the England team, having supplied them with their formal wardrobe since 2007. For these latest suits, their bespoke in house tailors have followed guidelines set down by the England team itself. They have sourced the finest British fabrics and finishes and made each suit a perfect fit for every player.
The suits have been specially created to be lightweight and comfortable in the hot summer temperatures of Poland and the Ukraine. Richard price is the director of menswear at M&S and he has said that this has resulted in modern and slim fitting Autograph two buttoned suits that deserve a place in the wardrobe of every football fan.
The two-button single breasted suit jacket is sculpted to a slimming modern block with sleeve head roll shoulders for a classic fitting, slim silhouette. Additional styling details include narrower lapels and slanted pockets, along with impeccably finished internals featuring the World Cup winners star. Trousers are flat fronted and slim fitting with an elegant modern shape. The suit is cut from 100% British wool fabric in bright navy, complimented by a navy stripe tie, crisp plain white shirt and pointed Gibson shoes.
“We’re really pleased to continue our relationship with M&S and are delighted with the latest suit that has been designed for the team. The players are all really happy with how it looks and feels and we’ve had a fantastic reaction to the iconic lions imagery, it really brings the partnership to life” said Sean McAuliffe, FA Group Head of Business Development.
To support the launch of the images and the campaign as a whole, M&S has partnered with the Sun Online to create an exciting online hub. Packed with behind the scenes video from the team photo shoot, exclusive competitions, quizzes and a virtual application that allows users to join the team. The microsite will also launch on St George’s Day.