The Football League has announced that the League Cup will be known as the “Capital One Cup” next season. The value of the four year agreement which includes sponsorship and naming rights has not been disclosed.
Richard Heaselgrave, the League’s Chief Commercial Officer stressed the cup was in good shape with some exciting finals in the last few years. The cup is played on a knockout basis amongst the teams making up the league competition – including the Premier league.
The last cup, then known as the Carling Cup, was won by Liverpool on penalties, beating Cardiff 3-2. Heaselgrave went on to say that the competition gave the public a chance to see some exciting mid-week cup football and a chance to see future stars. The first round draw will take place on June 14th for the rebranded cup; the final will be played at Wembley on February 24th.