Media regulator, Ofcom, is expected to decide that the pay TV market must be opened up so that terrestrial providers can broadcast its premium content across the Freeview system so that homes that only have aerials can view the channels as well.
The new move will benefit consumers since previously in order to view Sky Movies or Sky Sports a consumer needed to also purchase a dish or a Sky package subscription.
Those that live in listed flats or buildings are not allowed to purchase dishes and thus must pay around £35 a month in order to access the premium content.
At the moment, Virgin Media is the only cable service that provides the two channels but most regions cannot receive their cable signals.
If the reform is successful, then staying up to date on all the Ashes cricket matches and Premier League matches will become a much less expensive cost. The expected provider of the new programming if the ruling is made is expected to be BT Vision.
In an attempt to soften the blow against Sky, Ofcom is expected to allow Sky to still offer the service, but to terrestrial viewers.
Currently, Sky broadcasts Sky Three, Sky News, and Sky Sports News on Freeview television and in 2007 started offering several of its top channels on pay per view including Disney and the Discovery Channel.
If passed, Sky is ready to launch a legal appeal under the grounds that the ruling may undercut the television provider’s market position by forcing them to reduce their prices.