FIFA announced today that they will launch an e-commerce environment in which football fans can purchase sporting items from the official FIFA website.

The site will feature event merchandise from several high note tournaments such as the impending South African FIFA World Cup as well as many different clothing items from the new lifestyle FIFA clothing range.  Additionally, fans can get their hands on their favourite team products, allowing supporters to wear their devotion on their sleeves, literally, for both national and club teams.

FIFA announces online clothing store  FIFA marketing director, Theirry Weil, stated that the new e-commerce platform on the website is an important new component in their marketing program for merchandise.  He stated it is important that using this outlet FIFA offers as many product choices both form the lifestyle range and event memorabilia range as possible.

One of the newest additions to the FIFA brand is its new lifestyle collection titled FIFA Collections.  The new collection will feature clothes that are meant to be a combination of fashion, football, and culture which is exemplified through each piece of the accessories and casual wear line.

At the moment event related products will mostly be available from the 2010 World Cup in South Africa although coming soon will be clothing items for future meets such as the Women’s World Cup in Germany in 2011 and even as far in advance as the FIFA World Cup Brazil 2014.  The products will be available on the new website as soon as they are officially launched.

Posh Vs PETA, round two on the way?  Tweets about the ex Spice Girl Victoria Beckham fuelled a new rumour that the girl once known as Posh may soon be launching a new fur fashion line with Marc Jacobs.

During a visit to Paris last week Jacobs and Beckham met up to talk about the new line according to LVMH exec Edo Jao, who wrote that the two were talking about a new line while hanging out.

Jokingly, Jao added in that he would have to prepare the PETA pre-emptive strike now.

This is not such a joke as Beckham has had several brushes with PETA over animal pelts, the first beginning back in 2005 when she was accused of wearing fur.

At the time Beckham declared this was a lie, and that she is very supportive of anti-fur movements, and that she would never include fur in her fashion lines.

However, at the beginning of the year website bloggers did a little research on the supposedly faux fox pelt that was on Beckham and decided that it was in fact made of genuine fur.

To make matters worse, just last month she was out on the town with the newest handbag from Louis Vuitton, which usually comes with a fox tail as an accessory.

Her aide however stated that this was also a onetime faux gift produced for Beckham.

This leads the rumour to mean one of two things: Either the rumour is completely made up or meant to be about a faux fur line, or Beckham is secretly a fur addict.

WAG Christine Bleakley invents the HOB  Although Christine Bleakley and Frank Lampard have only been officially seeing each other for a month, their relationship seems to continually grow stronger now that Bleakley has given Lampard a pet name.

According to Bleakley’s best friend Amanda Holden, she commonly refers to Lampard as her HOB which means Husband or Boyfriend.

Holden said that Bleakley assigned the name to Lampard given the fact that everyone calls her a WAG for dating the Chelsea star, so she decided to give him a nickname as well.

Additionally, Holden stated in the interview that the two are happy in their relationship and that Bleakley is head over heels in love which is not normal for her.

The good friends were seen together this past weekend to see Lampard take on the Everton team.

Bleakley showed up in true WAG style wearing a short coat, tight jeans, and a massively tall pair of Christian Louboutin shoes.

Although speculation of the couple’s dating status has been circulating for months, the two only confirmed they were dating last month after being introduced to each other at the ITV1 Pride of Britain awards.  Since then they have been seen dating at many notable restaurants around London and Chelsea.

Christine Bleakley turns out to watch Lampard play  Christine Bleakley is now officially a WAG after she went out to the Stamford Bridge game yesterday evening to show her support for Chelsea boyfriend and striker Frank Lampard.

Bleakley’s appearance at the game last night shows that their relationship is moving along nicely.  She even brought a friend with her, Amanda Holden, who showed up clear support of the other team with an Everton scarf wrapped around her neck.

On the other hand, Bleakley has not yet gone the full length of being a WAG, as she showed up with Christian Louboutin heels obviously more concerned about fashion and the photo ops that were to come.

Unfortunately, her appearance did not send any luck Lampard’s way as the team drew with Everton 3-3.

Although speculation was flying about a relationship between Lampard and Bleakley for months, the couple only confirmed its status during last month after being careful to slowly advance their relationship.

The pair met each other at the ITV1 Pride of Britain awards last October and has been spotted often at the Chelsea Hollywood Arms and the North London Harvester restaurant.

Lampard is recently split from former Elen Rives with whom he has two daughters with, Isla age two and Luna age four.

Rives is not taking time to bask in the sorrow however, as she kicked off the new Diamond Boutique lingerie line designed by Michelle Mone last month.

Holden on the other hand just finished completing work on a midwife documentary due to air on ITV.

English clubs in financial dream world  Even though English football has long been known as the richest club game in the world, this week the financial sheath was revealed showing that there is not as much as thought from the top Premier League, let alone the others.

It is expected that soon Sven Goran Eiksson will stop associating with the Nott’s football club.  The prospect comes in combination with news that Portsmouth may be falling into administration, and that there will be another takeover, which is thought to be only the first step towards the point when many clubs will start to collapse.

Of course, there is more to the rumours with Sir Alex Ferguson forced to deny last week that Manchester United is a financial crisis since deciding at the last moment not to sign Adem Ljajic for nine million pounds.  This is thought to be the result of the clubs debt to the Glazer family that totals up to about £70m.

Even with Ferguson’s claims, it will be hard to believe him until the money from the £80m sale of Ronaldo is actually spent by United.

United is not the only club in possibly in trouble, with Liverpool manager Rafa Benitez stating that the new priority of the club is to pay off their debt, which totals up to £300m.  In order to raise the money it is possible that Fernando Torres could be sold although Benitez has threatened to resign if this were to happen.

Even the most budget conscious clubs are worried as clubs such as the successful Everton announcing that it calculated it will have substantial losses at the end of the season.