The ‘Pringoooals’ event for football fans to perform their original goal celebrations

On 26th May at the Soho Theatre in London, Pringles hosted an event where football fans, inspired by Peter Crouch’s robot dance, performed their own weird and wonderful celebrations to a live studio audience.

A stream of hopefuls turned up on the day to try and impress a celebrity judging panel consisting of …

Comedian Paddy Mcguinness of Phoenix Nights fame, Peter”The voice of X Factor” Dixon and Andrew ‘Starman’ Stone the wannabe pop star from Sky 1’s documentary – Pineapple Dance Studios

The event was hosted by Capital Radio DJ Kat Shoob and during the course of the day she introduced all sorts of goal celebrations to the crowd , from the sublime to the frankly ridiculous.

The top ten as voted for by the judges have made it onto the Pringles Facebook page where visitors can now vote for their favourites with the most ‘liked’ winning a state of the art 3d home entertainment system to help them enjoy the rest of the Summer’s World cup action You can see the celebrations and highlights of the day including an Andrew Stone Dance master class at www.facebook.com/pringles.

FIFA has announced that on 15 June 265 million pages were accessed on its FIFA.com website  by nearly 10 million visitors, when Brazil beat North Korea in their opening game. This builds on the total of 1.6 billion pages accessed by nearly 53 million individuals on FIFA.com in the first two weeks of June – a record in itself.

By comparison, a total of 48 million unique users visited FIFA.com over the entire four weeks of the 2006 World Cup. The previous daily record was set on 22 June 2006 when tournament winners Italy played the Czech Republic and generated 250 million views.

The free FIFA.com Club now welcomes over 4 million registered users from around the world, 14% of them women,  who interact, comment and win prizes, while more than 300 million Virtual Panini stickers have been ‘glued’ into place and 633,000 fans have tested their knowledge with the site’s Trivia game.

Italy’s captain Fabio Cannavaro has proved a durable idol: the most popular photo on the site remains the shot of him triumphantly holding aloft the World Cup Trophy in 2006.

More than a quarter of billion daily page views on FIFA's World Cup website

The great World Cup vuvuzela debate  Inflation, global warming, giant oil spills in the Gulf of Mexico, are all trivial news items in comparison to what most people are talking about, the vuvuzela is ruing viewers World Cup experience.

The BBC has already reported receipt of 545 complaints about the vuvuzela horns that blare during its daily World Cup coverage.  In response, the BBC is considering showing coverage that can cut out the sound of the horns using its red button service.

At the beginning of the week, the organizers behind the World Cup decided against banning the plastic horns from the stadium, despite the fact that fans and players have complained about the 130 decibels they are capable of voicing.

Experts at the BBC state they are attempting to minimize the noise, but experts believe it is nearly impossible to exclude the horns from coverage without also affecting crowd noise and commentary.

A spokeswoman for the BBC stated that if the vuvuzela horn continues to impede on viewer satisfaction then the broadcaster will need to look at other ways to reduce the sound of the horns during the matches.

Already the BBC is thinking about using the red button service but the final decision regarding the option has not yet been made.

Trevor Cox, president of the Institute of Acoustics, stated this past Monday that the horns have the same frequency as human speech tones and thus if they were tuned out the voices of the commentators would be as well.

Cox added that it would be horrible to try to fade out the horns because sounds and vowels in the commentary would get dropped as well.

Police warn against rowdy behaviour during World Cup  The Association of Chief Police Officers has warned football fans that while watching the World Cup they should monitor their drinking and stay out of trouble, because disorderly conduct will be punished.

In fact, outside of court punishments, troublemakers may also face football banning orders.

The World Cup runs up until July 11th, during which time Dave Thompson, an Assistant Chief Constable has stated fans will be encouraged to enjoy watching the matches, but will need to stay safe by drinking responsibly.

Thompson went on to say that football disorder and violence will not be tolerated and any offenders will be dealt with in a robust manner.  According to him, this may mean football banning orders and arrests.

Acpo, the representative organization of senior offices in Northern Ireland, England, and Wales has also warned fans to watch out for suspicious behaviour and terrorism.  It also stated that they will be increasing their resources around the match times of England games.

Acpo also stated that they will be working on a co-ordinate response for any disorder that is widespread and long lasting.

Thompson stated that the police are aware people will want to celebrate and have a few drinks, but the police simply asks that each person takes care of themselves by watching their belongings and making safe plans for the night.

World Cup is an essential to the local pub  Pub owners across England are hoping that the World Cup encourages a hangover for patrons that lasts the entire month, given the fact that pub patronage is not quite what it used to be. In fact, there has been a steady decrease in the amount of pub beer sales since the smoking ban went into effect in 2007.

Adding to the declining sales is the fact that now England’s supermarkets is able to offer much cheaper beer leading to Bloomberg News to report that only about 50% of all beer consumed in the UK is consumed in pubs which is a sharp difference from 88% back in 1979.

Punch Taverns Plc Operations stated that the World Cup without a question is the best way to get people back in the pubs, but in order to truly be effective England needs to make it to at least the quarterfinals so that people will continue to tune in at the pubs.

Directory of Punch Taverns, Kevin Georgel, stated that if England does not make it past the first round pub owners across England will be ‘cheesed off.’

Manager of Sun & Doves, Nicky Francey, stated that pub owners have a lot riding on the back of World Cup 2010 and after the horrible years in sales they are hopping for sales to pick up and help them survive just a little longer.

Watching football in a pub is the natural setting without debate, as British as eating fish and chips out of newspaper, of course that’s another tradition that has slipped away