Adidas World Cup football sees huge sale number  German equipment and sportswear group Adidas stated on Monday that it expects to soon reach record sales in football gear thanks to the South African World Cup.

The company believes it will reach sales of almost two billion from jerseys, balls, boots, and other similar items which is an increase from previous predictions of 1.3b. Adidas sponsors 12 out of the 32 World Cup teams, which include France, Spain, Argentina, and Germany, as well as the hosts of this year’s World Cup, South Africa.

Boss of Adidas, Herbert Hainer, stated that the jerseys are selling much better than expected with a million jerseys from German, Argentina, South Africa, and Mexico sold.

By the end of the 2006 World Cup Adidas was able to sell three million jerseys and given the fact that Adidas are expecting to see six of its sponsored teams make it past the competition’s first round, sales should continue to rise.

The group is also behind the controversial Jabulani football team which is being used as the official ball of the competition which it predicts will reach sales of 13m.

Markus Baumann, the overseer of Adidas football activites, stated that the ball is top selling item at the moment.

Outside of the jersey and ball sales, Adidas also has seen a large increase in the sales of boots with contracts with Lionel Messi the Argentinean superstar although Nike has both Wayne Rooney and Cristiano Ronaldo.   Teams only need to wear the official uniform of their sponsor while each player can choose what type of boots to wear.

Mayor of London Boris Boris calls on South Africa to back London  Johnson has asked South Africa to back the England bid to host the World Cup in 2018, stating that England would be a great host, and would produce an amazing tournament, given the fact that London is one of most cosmopolitan cities across the globe.

Johnson continued to emphasize the bid, stating that London already has the facilities, including the Olympic Park stadium, which is under construction, as well as other great stadiums such as Wembley and the Emirates.  He also stated that FIFA marketing would excel in London, and the city itself loves the game.

In addition he added that London will leverage contacts for FIFA, and help bring world football to greater recognition across the world, while at the same time the tournament could help stimulate the economy by about £3b.

The Mayor continued to say that he has been watching South Africa host the world cup, and commented that Cape Town is unique, but London is of course, in his un-biased and humble opinion is the greatest city in the world.

Johnson also commented that the vuvuzela horn is quite interesting and allows fans to express themselves, but he has to wonder if that detracts from the game a bit, given the fact it has sort of an endless monotone.

Johnson also commented that Robert Green was in the right, stating that he made a great save in the game against the USA.

Sexy orange girls ejected from the World Cup  A World Cup publicity stunt performed by a Dutch brewery has led to a series of arrests, the loss of an ITV job, and threats of legal action.

The gimmick was designed to catch media attention, which it was able to do if not in a good light.  The stunt involved 36 women dressed in orange mini-dresses that are the trademark of the Dutch Bavaria brewers.

The women sat at the stands of the Netherlands versus Denmark match at the South Africa South City Stadium and as they had hoped, the cameras caught them on film in shots that would attract the attention of global editors.

Once those in charge caught wind of what was occurring, all of the ladies were kicked out of the stadium and two were arrested for being behind ‘unlawful commercial activities.’  A Fifa spokesman stated that they are looking into what type of legal action can be pursued against the Dutch brewery.

In an interesting twist to the story, Wimbledon and ex-Jamaica midfielder Robbie Earle was relieved of his duties as an ITV pundit and as a formal ambassador for the 2010 World Cup bid by England, after claims were alleged that the crowd of orange girls were able to enter the stadium via tickets he was supposed to give out to friends and family.

Although the entire incident may seem a bit trivial to be concerned with, Budweiser, the authorized beer of the World Cup paid millions for exclusive promotion throughout the World Cup.

Tonight’s betting odds for England versus Algeria do suggest a comfortable victory for England but perhaps not as easy as you might have thought.

Some bookies are currently only offereing England at 2/7, with a draw as low as 4/1 and an Algeria win as low as 9/1. Time will tell, but if you think England are going to progress in the World Cup this summer then you could bet on the game and find out more about football betting on Bwin.com

Bromley babe Nicola Tappenden earned her stripes as a WAG after becoming engaged to Plymouth Argyle footballer Simon Walton. Nic is a highly successful model and businesswoman, running the online fashion boutique, www.deliciouscouture.com. Earlier this year, Nic took part in Celebrity Big Brother, starring alongside Hollywood actor Vinnie Jones, with whom she has since co-launched fashion label Hollywood All Stars, giving proceeds to war charity Help For Heroes.