Jay-Z and Ashley Cole will be teaming up to open in Pall Mall an upscale sports bar that will be staffed by people currently unemployed and set up as a WAG wannabe hangout. Cole said it was great to work with someone that is a star like Jay-Z. Also the fact that this will help people that are unemployed by training and putting them to work at a great place makes it all the more worthwhile.
The same as Jay-Z’s four places in the US, this club will be named 40/40 a term used in baseball which is quite rare when a player hits 40 home runs and steals 40 bases in the same season. That is similar to being one of the best left-backs in the world and winning your ex-X Factor wife back all in the same year.
Co-owner with Jay-Z in the clubs in the US, Juan Perez said the marketing behind the 40/40 is to create an atmosphere favorable for men as well as women with it being a combination of an upscale hip lounge and sports bar.
Without coming out and saying it, it is a call out to all those that want to be WAGS. Membership at the club in New York is £1,000. But with that you get access only to the second level private VIP room.
To get to the top you need the Purple Membership which will set you back about £1,700. Along with the usual comfortable arm chairs where you can catch some live sport members and their guests will hope to get a glimpse of a celebrity that is drawn in with the Jay-Z cachet.