Is it a WAG free world cup  It may have nothing to do with Fabio Capello’s less than welcoming attitude, but the word is that most of the Wags will not be going to the World Cup in South Africa next month.

Apparently the coach (not the players) feels that the presence of (female) celebrity faces and figures is a distraction that the team doesn’t need – heaven forbid it might even cost them the edge the footballers will need to come home with the Cup.

However, staying home does not mean that the Wags are giving up the limelight.

According to various sources, including a recent survey carried out by More magazine, Wags, both current and ex, are the trendsetters in fashion for British women in their late teens and early twenties.

Victoria Beckham, Cheryl Cole, Abbey Clancy et al have created their own fashion statement and it has a tremendously wide appeal, with good reason.  Jess Cartner-Morley at The Guardian said that the Wags set more attainable standards for mainstream consumers; they seem to have a flair for high fashion combined with a major objective of looking feminine and sexy without being ‘sluttish’.

Even though the image they project derives from the latest designer lines, it places more emphasis on accentuating female attributes rather than blindly following along with some of the blatantly macho or radically abstract models that cruise the runways.

The Guardian’s fashion desk calls the Wags’ current look “Daytime plus”.  In general, it incorporates trousers with chunky sandals or short boots and on top the pairing of a loose, filmy vest with some kind of tailored jacket.  Overall the presentation comes across as cool, chic and savvy, but really just ‘one of the girls’.

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