The Carling Cup has lost its sponsor and the Football Association is going to be looking for a new one to pick up a sponsorship deal after this current season. Molson Coors will be ending their fourteen year association with the cup and will not be sponsoring it again once this season has finished. The League may have trouble finding a sponsor because they are having to do so at a time when most clubs are not really too interested in the Carling Cup.
Greg Clarke is the chairman of the League and has said, “This is the first time in a long time that one of the major cups in the UK is open for sponsorship. We are hoping that the market will respond well to the news that there is a sponsorship deal available. This cup will have a great appeal for sponsors because British football is now being broadcast in 150 countries around the world. We are very grateful to Molson Coors for the valuable work we have done with them over the last fourteen years; it has been a very positive partnership.”
Molson Coors commented, “It has been a great opportunity for us to work with the Football League and we are very proud of what we have been able to do as partners. Despite the contract being up we are continuing to talk with the League about the future of the cup. In the mean times we are still the sponsors for the cup for this season and we are working our hardest to make it the best competition yet and look forward to the upcoming fixtures.”