NEW iPHONE APP ENGAGES FOOTBALLING LEGENDS

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A unique penalty shoot out was held on 22nd March in London to promote the new boot shoot app for the iPhone from Hyundai. Taking part in the shoot out where the football legends John Barnes and Ian Rush.

Carly Cole, the fitness instructor and WAG acted as referee for the event, which had the ex Wales and England players going head to head before the two nations competed against each other in a European qualifier game on the 26th March. The two players hadn’t been on the same pitch since the FA Cup Final in 1996.

Barnes and Rush competed in a  live recreation of the new app, trying to score as many goals as they could. There were no goal nets however, the target was the boot of a Hyundai i20. They were fiercely competitive, and took shots from distance of 20 and 10 yards.

The new Hyundai Boot Shoot app, which features the very latest technology to give a realistic 3D in-stadium feel, allows players to score points by flicking footballs into the open boot of a Hyundai ix35. As the game advances, additional points can be scored by targeting shots at the body work and windows of ix35’s speeding around on the on-screen pitch.

Available to download for free from Apple iTunes from Saturday 26th March, the app will provide users with details of the Hyundai range as well as allowing them to arrange a test drive through their nearest dealership.

Watch the video from the event

Arsenal stars kick off Nike Air Max 90 campaign

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Arsenal stars kick off Nike Air Max 90 campaign

Arsenal stars Andrey Arshavin and Marouane Chamakh are fronting the new Nike and Foot Locker campaign for the newly styled Nike Air Max 90 (AM90). This 60 second film also stars Roma’s (and ex-Fulham) Stefano Chuka Okaka who is wildely tipped to be the first black player to play for Italy. The AM90 will hit the shelves on 15th August 2010, priced at £89.99.

There is also a chance of winning VIP tickets to an Arsenal match for you and a friend by and to find out more by visiting:

wwwfootlocker.eu/iamtherules and

www.facebook.com/footlocker.eu.

Thierry Henry Endorses Reebok ZigTech

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Thierry Henry Endorses Reebok ZigTech Coming soon to a sports shop near you, Reebok ZigTech is the training shoe designed to help athletes run further and faster for longer with less fatigue.

French footballer Thierry Henry was spotted championing the new ZigTech range alongside Formula 1 driver Lewis Hamilton at the US Reebok launch in March.

The two raced one another across a zig-zagging assault course, putting their Reebok ZigTech trainers to the test as they swang from ropes, ran up travelators and through obstacles.

Once the roaring crowd had quietened down, Reebok explained the ideas behind their ZigTech trainers and their unusual Zig sole unit.

Designed as a training aid, Reebok ZigTech is a new range of athletic shoes inspired by the energy transfer of a slinky. The concept is for the energy generated at heel strike to ripple down the zigs in the ZigTech sole, through the stride and providing extra power when the wearer pushes off with their toes, propelling them forward faster.

So the combination of extreme cushioning and efficient energy transfer takes the focus away from shock absorption and into forward momentum. And because key leg muscles are being used purely for running and not taking the impact of the athlete’s feet hitting the floor, it’s possible to run further and faster for longer with less fatigue and a reduced chance of injury.

The Reebok ZigTech is already being worn by Reebok sponsored athletes to enhance their training sessions and will be coming to the UK very soon.

Pringoooals football celebrations

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The ‘Pringoooals’ event for football fans to perform their original goal celebrations

On 26th May at the Soho Theatre in London, Pringles hosted an event where football fans, inspired by Peter Crouch’s robot dance, performed their own weird and wonderful celebrations to a live studio audience.

A stream of hopefuls turned up on the day to try and impress a celebrity judging panel consisting of …

Comedian Paddy Mcguinness of Phoenix Nights fame, Peter”The voice of X Factor” Dixon and Andrew ‘Starman’ Stone the wannabe pop star from Sky 1’s documentary – Pineapple Dance Studios

The event was hosted by Capital Radio DJ Kat Shoob and during the course of the day she introduced all sorts of goal celebrations to the crowd , from the sublime to the frankly ridiculous.

The top ten as voted for by the judges have made it onto the Pringles Facebook page where visitors can now vote for their favourites with the most ‘liked’ winning a state of the art 3d home entertainment system to help them enjoy the rest of the Summer’s World cup action You can see the celebrations and highlights of the day including an Andrew Stone Dance master class at www.facebook.com/pringles.

Support England with iPhone England Football Rattle App

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Support England with iPhone England Football Rattle App A new England Football Rattle app for iPhone and iPod Touch is now available to download from Apple’s AppStore.  This new app means you can now support the England football team the way your dad and grandad used to…. but with an iphone.

It works just like a normal football rattle. You wave your iPhone or iPod Touch as if were a football rattle handle and the rattle sound is created. The rattle will speed up or slow down according to the speed and vigour with which you wave your device. It really is great fun.

England Football Rattle App can be found here.