Puma corner world cup fashion

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Puma corner world cup fashion The World Cup finals are coming and with them of course the chance to celebrate, incredible anticipation, and eventually commiseration for the fans of the losing team.

However, this year the finals will come with a twist as they will be held in Africa for the first time since the World Cup began and thus all the major sporting merchandise brands are gearing up with plenty of African themed items.

Puma, which has enjoyed a long standing line of sponsorship with African teams, will introduce a lifestyle clothing line that celebrates the African football team and fans.  Additionally, they received a commission for a uniform that will be worn by all African nations that are competing as part of their third kit.

With the aid of African American artist Kehinde Wiley Puma also has a commission for a wide range of training gear, street wear, footwear, and four paintings that were inspired by the top three football players in Africa.

The clothing line will debut in Paris this week as a travelling exhibition and will move onward through Europe, Australia, and Asia before finally landing in South Africa as the World Cup commences.

In an interview Wiley stated that her work with Puma started when she began to look outside of America and using global fabrics.  She stated in the past that she was already working on her own clothes which is why it was the perfect time when Puma approached her about working on a World Cup football line.

Iconic IWC Schaffhausen watch collection previewed in Geneva by Arsene Wenger, Luis Figo and others

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Football legend Zinédine Zidane, Arsenal Football manager Arsène Wenger, tennis star Boris Becker, former footballer Luis Figo were amongst some of the world’s top sporting and entertainment stars to come together at a special event to celebrate the launch of luxury watch brand IWC’s new Portuguese collection in Geneva.

Here is some footage from the event including interviews with Zinedine Zidane, Arsene Wenger, Luis Figo and Olivier Bierhoff .

Win a World Cup Shirt signed by Pele in Burton Score Draw competition

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Win a World Cup Shirt signed by Pele in Burton Score Draw competition

Burton menswear has announced the launch of its Score Draw competition. The Score Draw collection is a retro collection of football shirts to celebrate the great years of footballing champions and cool shirts.

There are 20 shirts available in the collection, covering 10 English clubs: Manchester United, Arsenal, Tottenham Hotspur, Everton, West Ham United, Leeds United, Newcastle United, Aston Villa, Sunderland and Manchester City, plus 4 Scotland shirts soon to be available.

The Score Draw brand is the leading supplier of official retro football shirts in the World.  Score Draw football shirts are officially licensed and endorsed by more than 40 football clubs and national associations accommodating over 600 styles from over five decades. Every Score Draw football shirt is meticulously researched and designed to represent the original garment worn by momentous old teams and players – football shirts fit for heroes – that are widely accepted by football clubs, players and supporters as the definitive reproduction.

To celebrate this collection Burton is giving the chance to win a T-shirt – a Brazil 1970 World Cup Final shirt signed by the world’s greatest ever player, Pele.

This authentic reproduction Score Draw shirt represents the all-time football shirt design classic. Worn by the famous Brazil team of the 1970 Mexico World Cup Final in the 4-1 victory over Italy, the top epitomises the classic encounter of the irresistible force meeting the immovable object as the Brazilian force prevailed and secured a record third World Cup triumph (1958, 1962, 1970).

This Score Draw shirt has been autographed by Edison Arantes do Nascimento, better known as Pele, who played in 92 internationals (scoring 77 goals) for Brazil – including two World Cup Finals.

For a chance to win this signed collectible retro Brazil shirt signed by Pele, entrants just need to fill out a competition entry form on the Burton site. The closing date for this competition is 12 February.

For more information – click here.

Win a World Cup Shirt signed by Pele in Burton Score Draw competition

David Beckham to Join the Family Fashion Business

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David Beckham to Join the Family Fashion Business David Beckham is known for his great figure whenever he slides into a nice pair of keks, but it is about to get more personal as he will soon design his own clothing line and even model the entire range himself.

The news comes after he officially signed into a deal to follow his wife into the fashion industry after the World Cup is over this year, when he will temporarily hang up his cleats and pen menswear designs for the top couple’s DVB fashion line.

According to a source that knows the famous couple they have been working together on her already popular fashion ranges with Armani and that he has big plans for his own lines.

The source continued to say that fashion is a passion of David’s and that it is only logical that he would want to work on his own fashion line.

His wife, Victoria better known as Posh, established herself as a fashion designer after ending her career as a pop icon with the Spice Girls.

Since she entered the fashion world she has earned millions from her designs that include lines of sunglasses, dresses, and jeans.

David also has modelled already for Emporio Armani underpants and is usually seen around town in the most popular designs, although the skirt that he famously wore while in the South of France may be one of his most known fashion faux pas that is not likely to make an appearance in the line.

FIFA announces online clothing store

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FIFA announced today that they will launch an e-commerce environment in which football fans can purchase sporting items from the official FIFA website.

The site will feature event merchandise from several high note tournaments such as the impending South African FIFA World Cup as well as many different clothing items from the new lifestyle FIFA clothing range.  Additionally, fans can get their hands on their favourite team products, allowing supporters to wear their devotion on their sleeves, literally, for both national and club teams.

FIFA announces online clothing store FIFA marketing director, Theirry Weil, stated that the new e-commerce platform on the website is an important new component in their marketing program for merchandise.  He stated it is important that using this outlet FIFA offers as many product choices both form the lifestyle range and event memorabilia range as possible.

One of the newest additions to the FIFA brand is its new lifestyle collection titled FIFA Collections.  The new collection will feature clothes that are meant to be a combination of fashion, football, and culture which is exemplified through each piece of the accessories and casual wear line.

At the moment event related products will mostly be available from the 2010 World Cup in South Africa although coming soon will be clothing items for future meets such as the Women’s World Cup in Germany in 2011 and even as far in advance as the FIFA World Cup Brazil 2014.  The products will be available on the new website as soon as they are officially launched.