It is no news to football fans that FIFA is having major image problems. Allegations of corruption on the part of senior officials and the large question of how Qatar landed the 2022 World Cup are only a few of the scandals afflicting the organization these days.
FIFA’s large corporate sponsors, including Adidas, Visa and Coca-Cola have been expressing concern over the perceived corruption, and recently McDonald’s joined in the voices calling for reform and ethical behaviour by FIFA officials. However, according to marketing experts, the sponsors are unlikely to renege on any lucrative deals unless a really massive scandal erupts.
Chris Welton, a well-known sports marketing consultant, said that the average football fan is not really interested in whether FIFA is behaving badly or not. They just want to watch and enjoy their football, and they don’t want to see the governing body in football embarrassed more than it already is.
Sepp Blatter, who just won his fourth four-year term as FIFA’s head honcho in an uncontested election, has finally acknowledged that the organization is having a crisis, and has promised that reforms will be made. He said it would take some time, but he intends to “ . . . put FIFA’s ship back on the right course in clear, transparent waters.”
As part of the reforms, he said that in future all the 208 member federations would vote on the World Cup host, instead of FIFA’s 24-member executive committee. David Bernstein, the English FA chairman who tried and failed to get the election postponed, said that it least his attempt had pressured Blatter into proposing reforms.
Sepp Blatter was cleared of any wrong doing by the FIFA world ruling body allowing him to run unopposed for the presidency in Wednesday’s election. The only challenger, Mohamed Bin Hammam, stood down amidst corruption allegations.
After two powerful figures in football were accused of forking over close to £20,000 to officials for bribes, FIFA officials have received calls to cancel the presidential election next week. Mohamed Bin Hammam one of the candidates for FIFA president and Jack Warner, Vice –President have been charged, in the most serious crisis of corruption to hit the governing body, with bribery.
The FA has been criticised for their decision to abstain from voting for the new FIFA president, according to one of the candidates. Mohammed Bin Hammam says that if the FA stick to their decision, they will be forfeiting their right to affect any changes from within, and ultimately have little or no say in future consultations. The FA announced last week that they would be abstaining from the vote on the 1st of June.
It has been reported that Interpol will join forces with Fifa the world football governing body to combat match fixing and corruption in football. Sepp Blatter Fifa President and Ronald Noble the Secretary General of Interpol will announce their plans after a session on May 9 in Zurich at the headquarters of Fifa. The cost would be about $20 million for the Interpol and Fifa joint scheme.