Victoria Beckham is making lots of cash from designing  If there has ever been doubt about the title of “fashion designer” as applied to super-mum Victoria Beckham, no one is likely to harbour it any longer.  She presented a preview of her new fall collection on Valentine’s Day during the New York Fashion Week.  This is her fourth dress collection and it certainly appears that she is very much in the forefront and on target with her trademark designs.

The VB look is sleek, elegant and timeless, though Victoria told interviewers that a lot of the influence in her latest collection came from her study of 1940’s comic strips.  Her ultra-stylish trench coat design was inspired by the Dick Tracy character, and other designs call up the understated sexiness of early Hollywood “femme’ fatale”.

Beckham said she is working with texture, draping and structure to attain ever-higher goals of elegance and fluidity in the garments she designs.  Her attention to detail is another trademark of the VB line, perfectly highlighted in her column gown with built-in corset. She hosted the small salon showing in one of her best creations, a wool tunic-dress for all occasions, completed with platform pumps designed for her by Brian Atwood.

Victoria Beckham’s top quality line keeps on selling out, even in these ‘challenging’ financial times; sales will probably run close to £4.7million in the coming year.  If, as she laughingly mentioned to reporters, her son Romeo intends to take over the business some day, he will undoubtedly have a going and growing concern to work with.

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